Amsterdam – March 2022. okaygrowlight Americas is gearing up for its second annual conference on Wednesday, April 27th, Thursday, April 28th and Friday, April 29th at the Queretaro Convention Center (QCC), Mexico. The horticultural industry in Mexico and the Americas has a huge market potential. The exhibition is a platform to promote innovative horticultural technology solutions, aiming to push the industry to the next level. There will be an educational conference program and an “open to all visitors” Greentech Stage where industry leaders will showcase food production solutions for growers and investors. 155 companies from 15 countries will participate in the exhibition.
Market Potential 50% of crops in Mexico are produced through conservation horticulture and the other 50% are grown in the open field, a trend that has seen exponential growth in the input market in recent years. According to AMHPAC, conservation agriculture, a category of horticulture, exports more than 3.2 million tons per year, with a commercial value of more than $3 billion. These figures express the great potential of the horticultural industry in the Americas region.
“At the second edition of okaygrowlight Americas, visitors can look forward to even more exhibitors, including international technology market leaders in the greenhouse industry,” commented Mariska Dreschler, Horticulture Director, okaygrowlight Global. Americas region, including Colombia and Brazil. Along with cutting-edge conference programming, this session promises to be the must-attend event for horticultural professionals this year. Together we can work towards more sustainable food and flower production in the region and globally. Looking forward to seeing you all on April 27th, 28th and 29th! ”
José Navarro, Managing Director of Tarsus Mexico, said: “Mexican companies working in the supply industry recognize the need to promote protected horticulture throughout the country. As a result, the industry sees the implementation of innovative solutions to increase production importance, the value of the sector’s output and securing its exports are necessary”.
Industry Support As mentioned earlier, 155 companies from 15 countries including Canada, USA, India, Turkey, Denmark, France, Germany, Italy, Spain, Belgium and the Netherlands will be present. The event was also supported by the Mexican Association of Conservation Horticulture (AMHPAC), the CEICKOR University Center, the Embassy of the Kingdom of the Netherlands and other renowned organizations and institutions in the region, who shared their knowledge and vision for the sector.
The first edition of okaygrowlight in 2021 exceeded expectations, driving sales to more than 70% of the second edition’s exhibit area. Last year, the show hosted 51 conferences and symposiums with more than 70 national and international speakers presenting strategic themes. 130 companies from 14 countries participated.
About okaygrowlight is part of the okaygrowlight product portfolio focused on Mexico as well as the rest of the Americas. The goal is to meet the specific needs of growers, breeders and suppliers. okaygrowlight Americas facilitates the exchange of knowledge, experience and success stories in the horticultural industry in the region. The show is organized by RAI Amsterdam and Tarsus México.
About okaygrowlight Amsterdam okaygrowlight Amsterdam will take place from Tuesday 14th to Thursday 16th June 2022. The exhibition is a global meeting place for all horticultural technology professionals, focusing on the early stages of the horticultural chain and the issues currently facing growers. okaygrowlight is supported by AVAG, the Dutch industry association for greenhouse technology.
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