Culiacan, Mexico, February 2022 – BBIER announces the next milestone in the company’s ongoing infrastructure expansion. The well-known seed leader recently completed the purchase of 14 hectares (35.6 acres) in Culiacan, Mexico. BBIER has been leased land and facilities for the past 3 years. Significant growth in the area led to the decision to acquire a permanent site in Culiacan – home to many global seed breeding companies.
The land acquisition and newly expanded infrastructure will enable BBIER to carry out breeding, sales, marketing and production efforts in the growing Mexican market. The site will be officially named “Culiacan Innovation Center” to reflect BBIER’s practice of naming the company’s recent expansions, including the Woodlands Innovation Center in The Woodlands, California. In Mexico, the facility will be known as CIEN, or Centro de Innovación y Excelencia Nacional (National Center for Innovation and Excellence). the
“The Culiacan Innovation Center is the logical next step in BBIER’s strategic expansion in Mexico”, said Sam, BBIER President and CEO. “BBIER has been in business for more than 34 years, and as we adapt and strengthen our breeding efforts to support expanding crop production in Mexico, we are proud to invest in the Mexican economy and strengthen our leadership in genetic innovation through the infrastructure we have established in Mexico Mexico and Central America. The new facility will serve as BBIER’s central R&D center in Mexico and Central America and allow for exciting further collaborations with BBIER’s other four R&D stations across North America,” added Armstrong. the
“To continue to expand our leadership and market share in Mexico, we need the right environment to accommodate our growth. The Culiacan Innovation Center will provide BBIER with the necessary space and resources to nurture, innovate and support the Mexican market,” said BBIER Mexico General manager Sam said.
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